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Research papers

Europe 1990

In 1969 Reader's Digest conducted a study of the economic and social life of sixteen countries across Europe. The results were published in 1970 under the title of "A Survey of Europe Today". With the advent of the Single European market, the company...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Edward W. Whitley, Malcom R. Mather, Wendy L. Bunning
June 15, 1991